Prima, an insurtech that acts as an insurance agency specializing in the automotive sector, has reached an agreement with Rastreator, the leading online insurance broker and comparator in Spain. Thus, through this collaboration, Prima continues to strengthen its presence in Spain, where it landed last October.

This alliance highlights the potential of both projects and their ability to generate synergies that will drive mutual growth and enable them to reach users more directly, who increasingly have more alternatives available to them. With this agreement, customers will be able to benefit from the advantages that both companies offer: speed, simplicity and clarity.

In this way, users will be able to find Prima's competitive products on the Rastreator.com website and compare them with those of the main insurance companies and other services, such as home insurance, health insurance, electricity and gas rates, telephone and internet or mortgages.

This partnership, between two digital native companies that have innovation in their DNA, is motivated by Prima's expansion plan for Spain, whose main objective is to establish a network of collaborations with the most important players in the Spanish insurance sector, and to become one of the main partners of comparators such as Rastreator.com.

As Víctor López, head of insurance companies at Rastreator, points out, "as a comparator, it is essential for us to offer the client all the options available in the Spanish market in an impartial way. For this reason, we are very pleased with this agreement following Prima's arrival in Spain and its incorporation into Rastreator."Ignacio Castilla, Prima's Country Manager, highlights that "in this stage of consolidation and development it is important for us to be able to count on leading partners, such as Rastreator.com, to support our growth and allow us to reach our potential clients more quickly. Thus, this agreement is key for Prima and is proof of the attractiveness of our project in this market, where we can join forces with a leader, such as Rastreator, to provide a quality response to the demands of the Spanish consumer, who increasingly has more decision-making power and demands more complete alternatives".