Sponsorships 

On track with Prima Pramac Yamaha

We’re proud to support the first independent MotoGP team to win the team title in 2023 and the riders’ title in 2024.

Prima Pramac Yamaha 

New season, same ambition

We’ve enjoyed three incredible seasons, that culminated in a World Champion title. And now we’re back on the track in 2025 as Yamaha’s second official team. With determination, commitment and team spirit, we’re ready to achieve new goals.

A winning team 

Our champions

Riders Jack Miller and Miguel Oliveria are driven by a love of speed and two wheels. They can count on the support of the Prima Pramac Yamaha team, led by manager Gino Borsoi.

A special return

Ready to give it our all

Together with Yamaha

Towards ambitious goals

Full speed ahead 

Driving forward with Porsche Carrera Cup Italia

Prima participates in the Porsche Carrera Cup Italia alongside the team Prima Ghinzani Motorsport and driver Simone Iaquinta. For 2024, the eighteenth anniversary of the prestigious competition, Prima Assicurazioni is on track with a powerful Porsche 911 GT3 Cup.

Being iconic 

360° Energy with Red Bull

Shared values and strategies brings to life a memorable collaboration with Red Bull. Together we explore new ways to communicate and connect, offering exclusive experiences to our community. A unique opportunity that enhances our identity and sets us apart as truly iconic.

Rachele Somaschini 

The rally adventure continues

Our love of motorsport doesn’t stop at MotoGP. Prima also sponsors Rachele Somaschini, four-time Italian Women's Rally Champion and 2024 TER – Tour European Rally Champion. This year, Somaschini will compete in the WRC, the World Rally Championship.

Her talent isn't limited to the track though. She's also the founder of #CorrerePerUnRespiro (#RacingForABreath). The project aims to raise awareness of the challenges of cystic fibrosis, a genetic disease that Somaschini lives with.