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Over 5 million customers in Europe 

Insurance, as you've never experienced it before

About us
Careers at Prima
We're Prima 

Great experience, great price.

Welcome to Prima

Hello from our CEO

George Ottathycal, Co-founder & CEOWatch video
Our business 

Driving change with tech

Our people 

Prima’s all about people

Open positions
#PrimaLife
Our values 

What makes us tick

More on values

Every day, more and more people are discovering the power of our game-changing technology.

In 2015, we set out on a mission to bring customers a great experience and a great price on their insurance. We redesigned and digitised the entire insurance value chain, building our own platforms from scratch on the most advanced tech stack and data.

We've reached over 5 million customers across Europe, and in 2025 we achieved €1.8 billion in gross written premiums, with a team of over 1,400 people.

We operate in partnership with Great Lakes Insurance SE and Zavarovalnica Triglav d.d. in Italy, with Alwyn in the UK, and with Great Lakes Insurance SE in Spain. Since November 2025, we have been part of the AXA Group, further strengthening our growth and development trajectory.

People are at the heart of everything we do. And our tech and data help us create better experiences for the people we serve.

It lets us design the cover our customers want and deliver it in one quick, smooth online journey. It lets us manage and grow our network of over 1,600 agent and broker partners. And it lets our customers access help faster when things go wrong and they need to make a claim.

Changing the game starts with ambitious, talented people. We offer our people a place to grow, through challenges, training and collaboration.


The values we live and work by are what make us, us. They shape everything from the way we collaborate to our drive to create products that will improve our customers’ lives, in big and small ways.