We're Prima
Great experience, great price.
In 2015, we set out on a mission to bring customers a great experience and a great price on their insurance. We redesigned and digitised the entire insurance value chain, building our own platforms from scratch on the most advanced tech stack and data.
We've reached over 5 million customers across Europe, and in 2025 we achieved €1.8 billion in gross written premiums, with a team of over 1,400 people.
We operate in partnership with Great Lakes Insurance SE and Zavarovalnica Triglav d.d. in Italy, with Alwyn in the UK, and with Great Lakes Insurance SE in Spain. Since November 2025, we have been part of the AXA Group, further strengthening our growth and development trajectory.
Welcome to Prima
