Our unique approach and performance
We’re all about using technology to give our customers a great experience and a great price on their insurance. By building our own platforms on advanced tech stack and data, we’ve redesigned and digitised the entire insurance value chain, from product innovation to claims management. And we’re not just revolutionising insurance online.
Our technology has helped us build a network of agents and brokers in Italy, who help us share our products with customers offline too. It's part of our unique and truly ‘omni-channel’ distribution strategy.
Expanding our reach and reputation
€880M+
Gross written premiumsThis is for all policies sold in Italy, where we have a 25% share of the online motor insurance market, plus the UK and Spain.
4M+
CustomersWe’ve gone from 1M customers in 2020 to over 2.5M in 2022.
3
MarketsWe’re now serving customers across Italy, the UK and Spain, making us a truly global player.
29M€
Adj. EBITDAIn 2023 we became structurally profitable, reaching a positive Adj. EBITDA of c.€29M
Founded in 1869, The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to corporations, financial institutions, governments and individuals.
Blackstone is a leading global investment business investing capital on behalf of pension funds, large institutions and individuals across the alternative asset classes in private equity, real estate, credit and hedge funds as well as in infrastructure, life sciences, insurance and growth equity.
The Carlyle Group Inc. is a global alternative asset management firm. The group advises specialized investment funds and other investment vehicles that invest across various industries, geographies, asset classes and investment strategies.
Italy
Our Milan Headquarter is at the heart of Europe, a landmark building in the centre of the city. Our Rome office surrounded by centuries of history while being at the forefront of next generation technology.
The United Kingdom
Back in 2020, following our success in Italy, we decided to take Prima global. And so we set our sights on Europe’s largest car insurance market: the UK. We've since built a talented UK team. Some work remotely. Others are based in our stylish central London office with its incredible rooftop views of St Paul’s Cathedral.
Spain
Our base in Madrid is just a few minutes’ stroll from the famous Gran Via. Located in the geographical centre of Spain, this vibrant city is the perfect spot to soak in the country’s rich culture with its unique blend of the historic and the modern.
International
Offices aren't for everyone. And we believe in recruiting the best talent from around the world. So no matter where you're based, or where you like to work, you could become part of our extraordinary team.
