Great experience, great price.
In 2015, we set out on a mission to bring customers a great experience and a great price on their insurance. We redesigned and digitised the entire insurance value chain, building our own platforms from scratch on the most advanced tech stack and data.
We've achieved more than 4M customers and €880M in gross written premiums across Europe, with a team of over 1000 people.
We operate in partnership with Munich Re and Swiss Re. And we're backed by some of the world's biggest financial institutions: Goldman Sachs and The Blackstone Group. Their investment in us made history as the largest capital fundraising round to date in 2018. In 2022, The Carlyle Group also joined our shareholders.
We thrive as one
From the top down, we believe in the power of collaboration and community. We believe in reaching across organisational boundaries to form alliances and learn from different cultures. This commitment to working as one – we call it horizontal leadership – shapes everything we do.
The Leading European InsurTech 2.0
Italian online Motor Champion
#1Already profitable YE23 Group net income is
30M+Trusted by
4M+GWP expected by 2024 YE
€1.2B+Next-gen-ML-driven
PricingBest-of-Breed
TechFrom Italy to the world
We’re proud of our Italian heritage and our iconic Milan HQ. But we’re also proud to be taking Prima global. Today we have offices in Rome, London and Madrid – and that’s just the start.
