Our locations 

Prima just keeps on growing

Italy, Spain, the UK… our network is expanding steadily across Europe.

Our journey 

We’ve been reinventing insurance since 2015

2025

We turn 10

We proudly celebrated our 10th anniversary and joined the AXA Group.

2024

We secure 1.3BN€ of revenue

We reach over 4M customers and experience a strong 47% growth vs 2023. Also, we open our two first branded agencies in Italy.

2022

We go global

We launch in two new markets: the UK and Spain. Plus, The Carlyle Group becomes our newest shareholder.

2020

We hit one million customers

And all within just five years of trading.

2018

We secure huge investment

We sign the biggest venture capital deal in Italy to date, securing €100M of investment from Goldman Sachs and The Blackstone Group.

2015

We launch Prima

We sign an underwriting partnership with Great Lakes and raise €8M of investment.

Welcome to Prima world

We're not just creating great experiences for our customers. We're creating great experiences for our Prima People too. We believe in creating the kind of work culture that most professionals only dream about. Reach out to one of our local recruiters to find out more.

Our locations