Realising ambitious goals together

We have a track record of building mutually-beneficial partnerships founded on transparency and the pursuit of common goals.

From the top down, we believe in the power of collaboration and community. We believe in reaching across organisational boundaries to form alliances and learn from different cultures. This commitment to working as one – we call it horizontal leadership – shapes everything we do.

We know the importance of managing our business in a responsible and sustainable way. That means creating long-term value for our customers, our people and our investors.

We're fast becoming one of the world's most successful insurtechs. Already, we've achieved more than 3M happy customers and €880M in gross written premiums. Our future growth is built on a scalable model, in-house technology and a customer-centric approach.

This is for all policies sold in Italy, where we have a 25% share of the online motor insurance market, plus the UK and Spain.

We’ve gone from 1M customers in 2020 to over 2.5M in 2022.

We’re now serving customers across Italy, the UK and Spain, making us a truly global player.

In 2023 we became structurally profitable, reaching a positive Adj. EBITDA of c.€29M

Founded in 1869, The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to corporations, financial institutions, governments and individuals.

Blackstone is a leading global investment business investing capital on behalf of pension funds, large institutions and individuals across the alternative asset classes in private equity, real estate, credit and hedge funds as well as in infrastructure, life sciences, insurance and growth equity..

The Carlyle Group Inc. is a global alternative asset management firm. The group advises specialized investment funds and other investment vehicles that invest across various industries, geographies, asset classes and investment strategies.

In Italy, Prima Assicurazioni S.p.A. is subject to supervision by IVASS and registered with the RUI under number A000511660. See registration details at www.servizi.ivass.it.

In the United Kingdom, Prima Subsidiary Ltd is an Appointed Representative of Pro MGA Solutions Ltd who is authorised and regulated by the Financial Conduct Authority under reference 770419.Representative. Prima Subsidiary Ltd is registered in England (No:12728615), Registered Office: 71-73 Carter Lane, London, EC4V 5EQ. Contact information: https://www.fca.org.uk/contact.

In Spain, Prima Assicurazioni, S.p.A. ("Prima") is an Italian insurance distributor ("Agent") with registered office in Milan (Italy), Piazzale Loreto, 17, 20131, registered with the Chamber of Commerce of Milano Monza Brianza Lodi and in Section A (Agents) of the Single Register of Insurance Intermediaries of the Istituto per la vigilanza sulle assicurazioni (IVASS) under code A-000511660. Prima operates in Spain under the right of establishment, through the branch Prima Assicurazioni S.p.A., Sucursal en España ("Prima Sucursal en España"), with tax identification number (N.I.F.) W0233473H and registered office in Madrid (Spain), calle Nanclares de Oca, 1B, 28022, and is registered in the Registro administrativo de distribuidores de seguros y reaseguros de la Dirección General de Seguros y Fondos de Pensiones, and in the Registro Mercantil de Madrid in volume 42.460, folio 121, page M-751390, 1st entry. Prima Sucursal in Spain operates as an insurance agent of the insurance company iptiQ EMEA P&C S.A. Contact information: http://www.dgsfp.mineco.es/en/DireccionGeneral/Paginas/DireccionesTelefonos.aspx.