Conti's appointment is one of the keys to achieving the company's 2024 growth targets.

With more than 8 years of experience in business strategy and operations management, Antonella Conti will be in charge of leading and managing Prima Seguros' marketing and growth strategies, as well as the relationship with external channels and the customer service team in Spain.

Prima Seguros, the insurtech that operates as an insurance agency specialized in the automotive sector, appoints Antonella Conti as the new Head of Online Sales and Marketing in Spain, a decision that is part of the company's growth and scalability plan.

With a solid track record of more than eight years in the field of business strategy and operations management, Conti has demonstrated outstanding leadership in areas such as customer service and corporate development. This way, her expertise lies in the formulation and execution of marketing strategies with an innovative approach. In recent years, Antonella has demonstrated her ability to thoroughly understand clients' needs, identify opportunities and execute successful campaigns. As a result, his in-depth knowledge and experience in strategic marketing seems fundamental to boost Prima's presence in the Spanish market, as well as to develop strong relationships with customers and business partners.

In this regard, Antonella Conti will be responsible for leading and managing marketing initiatives and investments, as well as the implementation of new direct customer acquisition channels and all the customer service operations at the company in Spain. Prima’s team works on the continuous improvement of the policy purchase process through different channels and on the efficient resolution of customer needs, to offer an innovative, transparent, and effective experience to the final user.

“It is extremely rewarding to be part of Prima’s team to continue driving the renewal of a sector that has always been highly traditional. We have seen that, after the first year of operations in Spain, Prima is succeeding in completely transforming the insurance landscape by improving and automating many of the processes. We want to leverage emerging trends and cutting-edge technology to tell Prima's story, highlighting how our solutions and services are changing the way people think about insurance. Furthermore, it is critical for us to build relationships with our customers, but also with new markets and audiences that can benefit from our vision”, highlights Antonella Conti, Head of Online Sales and Marketing at Prima Seguros.

Consolidation in the Spanish market

Antonella Conti joins Prima at a key moment of expansion and development of the company in the Spanish market. After its first year of operations in Spain, Prima has demonstrated a rapid, solid, and sustainable growth, reaffirming its commitment to placing the customer at the center of its business model. Based on technology and data, Prima aims to reach 100,000 active customers by 2024, doubling its premiums more than twice, to 20 million euros.