Prima, the insurtech which specialises in car insurance, has joined forces with the largest price comparison website in Europe: CHECK24. Spanish customers can now find Prima insurance offered entirely online through CHECK24, reaffirming the company’s commitment to digitising insurance.

Prima revolutionised the Italian insurance market when it launched there in 2014. The insurtech reached more than 3.5 million customers in less than ten years. It now looks to build its presence in Spain and bring value and innovation to the country’s insurance market.

Thanks to this new alliance, Spanish CHECK24 users can now explore Prima's third-party, extended third-party and all-risk car insurance (with and without excess) and buy it 100% online, without having to call or leave the comparator's website. It promises a simple user experience that, combined with the competitive prices Prima is known for, should help both companies expand and grow.

“At CHECK24, we are excited to announce our alliance with Prima, which reaffirms our commitment to the digitalisation of the insurance sector in Spain,” says Higinio Suárez, Head of Insurance Business at CHECK24. “We share with Prima our online DNA, our international character and our focus on offering the best possible user experience. That is why we are very excited that our customers can now find the wide range of Prima products in our comparator, which they can buy entirely online.”

Ignacio Castilla Salas, Country Manager of Prima in Spain, shares Suárez enthusiasm. "The alliance with CHECK24 is a crucial step in our expansion strategy,” comments Salas. “It will allow us to reach a wider audience and improve the customer experience, through a fast and efficient platform, which facilitates access to our products and gives us a strong position in the market."

This agreement with CHECK24 follows a growing trend in Spain for using price comparison websites to find insurance. According to a recent survey carried out by Prima, together with consulting firm Nielsen, comparison platforms are the preferred source of information for users when buying a policy. 31.4% of those surveyed favour these sites over more traditional sources of insurance information, such as recommendations from friends and family (22.7%) and advice from insurance agents or brokers (22.4%).


About CHECK24

CHECK24 is the largest price comparator for tariff products and services in Europe. With a presence in Germany, Austria and Spain, it has more than 27 million monthly visits and 20 million customers. In 2020, after more than 20 years in the German market, CHECK24 arrived in Spain to not only allow users to compare hotel and car rental prices, but also insurance.

CHECK24 press contact:
Maria Losada
maria.losada@check24.es

About Prima

Prima is an insurtech company. It specialises in car, home and family insurance, using data and technology to bring customers a great experience at a great price. Launched in Italy in 2015, the company expanded into the Spanish and UK car insurance markets in October 2022. It now serves over 4 million customers across Europe.
To learn more about Prima, visit: https://www.helloprima.com/
Prima press contact:
María Sánchez – Girón and María Borgoñón Salafranca
maria.sanchez-giron@newlink-group.com and maria.borgonon@newlink-group.com