🚀 Want to lead Performance & Growth Marketing in a fast-growing Insurtech?

Curious to see how an insurance company uses cutting-edge technology to deliver top-tier experiences at competitive prices?

At Prima, we’re not just keeping up with the industry—we’re redefining it. Since 2015, we’ve been transforming car insurance through innovation, agility, and data-driven strategies. Now, as we expand into new markets, we’re looking for a Performance & Growth Marketing Lead who can drive growth strategically and execute with precision. This role reports directly to the Head of Online Sales & Marketing in Spain, as it will play a key role in shaping and growing our newly established local team for the Spanish market.

🎯 Your Dual Mission: Performance + Growth

Performance Excellence: Scale & Optimize

· Scale high-impact campaigns across digital channels (Google Ads, Paid Social, Affiliation…), balancing growth and CPA efficiency.

· Manage and optimize acquisition budgets in real-time, reallocating spend toward top-performing channels, cutting underperforming initiatives, and proposing innovative, cost-effective strategies to acquire customers and increase their lifetime value.

· Analyze performance and support optimization efforts: identify drop-off points in the funnel and partner with Product and Tech teams to improve the user journey.

· Leverage data-driven insights to refine strategy, maximize ROI, and ensure robust tracking across all initiatives.

Growth: Experiment, Expand, Activate

· Explore new acquisition channels and strategies—both paid and organic—to unlock untapped opportunities.

· Foster a test-and-learn culture: launch measurable experiments, iterate quickly, and scale what works.

· Design full-funnel growth loops: acquisition → activation → retention → referral.

· Monitor trends and search behaviors to identify high-potential keywords and engagement opportunities.

· Optimize CRM and customer touchpoints, using data to refine engagement and retention strategies.

· Support the marketing roadmap by testing bold ideas that drive brand awareness and demand.

What We’re Looking For

· At least 5 years of experience in developing, launching, and managing performance marketing campaigns, particularly in Google Ads, with a proven track record of impact on growth.

· Strong knowledge of Google Analytics, conversion funnel analysis, and ROI optimization.

· Analytical mindset, capable of spotting patterns, modeling scenarios, and turning insights into action.

· Excellent communication skills: fluent in English, both written and spoken, to align teams and stakeholders.

· Startup mindset: someone who thrives in agile environments, embraces experimentation, and works well cross-functionally.

It’s a Big Plus If You Also Have

· Experience with advanced analytics tools (e.g., Excel, Tableau, Data Studio).

· Good level of Spanish.

· CRM expertise or lifecycle marketing know-how.

· Experience working with Product and Tech teams or in a startup environment.

This role is ideally hybrid based in Madrid, or remotely based in Milan, with the expectation of frequent travel to Madrid.

💜 Why You’ll Love Working with Us

We’ve designed our offering with a strong focus on wellbeing, autonomy, and personal development. We see benefits as the fuel to empower your success if you decide to join us on this journey.

🤸 Work Your Way

We’ll support you in finding the balance that works best for you. You can even work from anywhere for up to 30 days a year—we trust you to lead the way.

🏁 Grow With Us

Prima moves fast, but we move together. You’ll get access to learning resources, mentoring, and a growth plan tailored to you.

🌈 Thrive & Perform

Your best work starts when you feel your best. Enjoy private healthcare, wellness programs, and mental health support.

Think you’re a match? Apply now!

Prima is proud to be an equal opportunity employer. We actively seek diverse perspectives and offer accommodations for applicants with disabilities (just email us at talent.acquisition@prima.it).

Because innovation starts when everyone has a seat at the table.

Performance & Growth Marketing Lead

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