4.2 million customers in Europe 

Insurance, as you've never experienced it before

Every day, more and more people are discovering the power of our game-changing technology.

Our business 

Driving change with tech

People are at the heart of everything we do. And our tech and data help us create better experiences for the people we serve.

It lets us design the cover our customers want and deliver it in one quick, smooth online journey. It lets us manage and grow our network of over 1,500 agents and brokers. And it lets our customers access help faster when things go wrong and they need to make a claim.

Our people 

Prima’s all about people

Changing the game starts with ambitious, talented people. We offer our people a place to grow, through challenges, training and collaboration.


Our values 

What makes us tick

The values we live and work by are what make us, us. They shape everything from the way we collaborate to our drive to create products that will improve our customers’ lives, in big and small ways.