Got the drive to shape the future of insurance?

At Prima, you could take on a whole new challenge. As part of our global community, you’d be in the driving seat of your career; learning and growing with a top-tier team around you. Prima is a place where no matter who you are or what your role is — your voice is valued.

Back in 2015, we embarked on a mission: to provide great value car insurance that is designed for everyone. And we’ve come a long way, we’ve created a culture where we can fuel each other’s success. But we need your expertise, as we steer things in a new and exciting direction.

You’re probably thinking… ‘That sounds pretty good’. We agree.

As well as great colleagues and engaging projects, there are loads of ways we can help you do the best work of your life. We’ve shaped our offering to place a focus on wellbeing, autonomy and development. We see benefits as the fuel that will empower you to succeed, if you decide to embark on this journey with us.

🤸🏽‍♂️ Working in a way that works for you We believe in work-life balance and flexibility. Whether you like working from the office, home or a mixture of both. We’ll help you find a balance that works best for you. We even have a policy that means you can work from any location for 30 days a year. We trust you to steer us forward.

🏁 The freedom to explore the possibilities We may move fast at Prima, but we move together. We’re invested in your growth; so we’ll give you access to a teaching and learning marketplace. And you’ll have regular sessions with your manager to establish a personal growth plan.

🌈 Our winning formula: happy and high-performing From private medical insurance to discounted gym memberships and wellbeing initiatives: we’re here to support you. We know how important your health and well-being is, so we’ll go the extra mile to help you when we can.

If it sounds like we’ve got something that’s up your street, let’s see if you’ve got the skills we’re looking for!

We are seeking a dynamic and experienced Brand Specialist to join our team. The ideal candidate will bring 5-7 years of expertise in brand management, preferably with a background in creative or communication agencies. As a Brand Specialist, you will play a pivotal role in developing and executing impactful campaigns for the Spain market, launching innovative products, and managing integrated communication strategies. Your ability to think strategically and execute creatively will help elevate our brand presence across various channels. You will work with the international team on a daily basis.

Key responsibilities

Campaign Development:

● Create, plan, and execute compelling advertising campaigns aligned with brand goals and audience insights.

● Oversee the creative development process, ensuring all deliverables are on-brand and impactful.

Product Launches:

● Manage the end-to-end strategy and execution of product launches, including positioning, messaging, and go-to-market plans.

● Collaborate with cross-functional teams to ensure seamless delivery and impactful rollouts.

Media Planning coordination:

● Develop and manage media strategies, ensuring the right mix of channels to optimize brand visibility and engagement.

● Collaborate with media agencies to plan and execute media buys across digital, print, broadcast, and social platforms.

PR:

● Support PR efforts by coordinating with external agencies and internal stakeholders to ensure brand consistency in communications.

● Assist in crafting press releases, managing media relations, and overseeing influencer and partnership strategies.

Data-Driven Insights:

● Analyze campaign performance metrics to assess effectiveness and recommend optimizations.

● Stay updated on market trends and competitors to identify opportunities for differentiation and growth.

Brand Consistency:

● Ensure all brand communications are cohesive, innovative, and align with the overall brand strategy.

● Act as a brand guardian, maintaining consistency across all touchpoints.

Activation:

● Coordinate local activations leveraging our global sponsorships and local partnerships.

● Supported by the Italian PR team, manage visibility opportunities on national media.

Budget:

● Manage the media budget.

● Optimization and negotiation of advertising spaces on all useful channels with media agencies ADV spaces.

Requisitions

● 5-7 years of experience in brand management, preferably in creative or communication agencies.

● Proven track record in developing advertising campaigns, launching products, and managing media plans.

● Exceptional project management and organizational skills, with the ability to manage multiple projects simultaneously.

● Strong analytical mindset with the ability to interpret data and make informed decisions.

● Creative thinker with a passion for storytelling and a deep understanding of brand dynamics.

● Experience in public relations and understanding of media relations.

● Advanced level of English.

Nice to have

● Excellent communication and interpersonal skills, with the ability to collaborate across teams and influence stakeholders.

● Familiarity with digital marketing tools and platforms (Google Ads, Facebook Ads Manager, etc.).

● Knowledge of influencer marketing and social media trends.

Prima is a community made up of talented and ambitious individuals. We offer equal employment opportunities and are oriented towards diversity and inclusion in the workplace. We prohibit discrimination of any kind based on race, colour, gender, religion, sexual orientation, nationality, disability, genetic information, pregnancy or other protected personal characteristics, as defined by national laws.

Brand Specialist

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